Trelise Cooper Kids Ceases Production & Closes Their Kids’ Boutique In Auckland
Such sad news!
The high-end fashion label Trelise Cooper has ceased production of its girls’ clothing range and is in the process of closing its kids’ boutique in Auckland’s trendy Nuffield St. The designer released a statement to the New Zealand Herald saying they plan on focusing on more profitable parts of the business as they have noticed a decline in sales.
“The lease on our Nuffield St kids’ store came up for renewal and we have decided to take the opportunity to put production of the Trelise Cooper Kids ranges on hold for a few seasons,” the statement said. “It is our intention to revive the label in the future once global economic conditions improve.”
“We launched a new women’s wear label last month to the Australasian market with great success and are putting our focus and resource into this profit-making brand instead.”
When the Herald visited Trelise Cooper’s kids’ shop two weeks ago, many items had been heavily discounted with prices ranging from $60 for a pair of tights to $120 for a miniskirt and $160 for a leather jacket (regular $200).
Founded in 2006, Trelise Cooper Kids was the only children’s fashion label to feature at last year’s New Zealand Fashion Week. We featured their line on our site last year after falling in love with the designs and over-all quality. I’m hoping they will return to the industry after weathering the current financial storm.
Goldman Sachs retail analyst Buffy Gill released a research note in April which pointed out that due to the world’s current financial status, many shoppers aren’t as willing to spend as much on children’s fashion, thus moving to more affordable options or using hand-me-downs.
“You put almost as much manufacturing time into a children’s wear garment as you do into an adult garment, but of course the parents don’t want to spend [a lot of] money on children.”
Source: New Zealand Herald