American Eagle’s 77kids NYC Style Lab In Times Square Puts ‘Fun’ Into Shopping!

Forget about the traditional clothing store aspect, 77kids by American Eagle, has officially raised the bar with their first-ever Manhattan location named “77kids NYC Style Lab’.

So whats the big deal about this new shop? The one-of-a-kind experience really mirrors 77kids mantra, “Long Live Fun” with their high-tech, interactive environment offering a music theme throughout.

Scratchy, the 77kids mascot is available for meet and greets and just outside the store the 77kids Yummobile cart hands out special offers, tokens and treats. Upon entering the Style Lab,  the motion-activated staircase lights up, adding a whole new level of fun.

While shopping the wide assortment of outfits for boys and girls as well as New York City-exclusive items, parents, kids and those young at heart can take photos in the store that automatically appear on the 25-story exterior LED screen. These photos are free as long as you make a purchase.

You can also become the next ‘superstar’ by shooting a music video in the 77kids Become a Rock Star photo booth. Footage will be projected on multiple in-store screens and on the exterior LED screens. The video is shareable as well through an email-able link.

Other neat features:

  • Interact with animated characters and select 77kids outfits to virtually “try on” using state-of-the-art touch screens.
  • Get free goodies like candy, stickers and tattoos with the Pick Yer Prize “vintage” token-activated vending machine.
  • Watch jeans and tees being made in an interactive, automated production display.
  • Shop New York City-exclusive product amid subway relics, a “newspaper stand,” and nods to Coney Island’s famous theme park.

Also, get excited because the Manhattan location also carries little77®, a line of clothing and accessories for newborns to babies up to 18 months!

Occupying the entire lower level in American Eagle Outfitter’s Times Square flagship on 1551 Broadway, this shop is sure to quickly become a must-visit destination in Times Square! For more information, visit www.77kids.com.