Everyone’s favorite childrenswear brand Zutano unveiled their beautiful web boutique last week, offering a dynamic e-commerce website that is bright, whimsical and easy to use.

With their new online format, this Vermont-based designer has found a way to display the whimsy and beauty of their gorgeous baby clothing, accessories, socks, shoes, plush toys, bedding and home products.

Uli Belenky the Co-Founder and Creative Director at Zutano has put together her own picks under the ‘Uli Picks‘ section of the site. Here she showcases her ‘favorites’ for the season and you can see the way she has intended for some of the patterns to ‘work’ together.

Another fun feature (my personal favorite) is how they have an entire section dedicated to Zutano Print Families. Shoppers can search according to a print family, each of which is displayed with its complemented striped and solid pieces.

Zutano’s delicious prints and stunning designs are now served up in such a way that you won’t be able to resist.┬áTake a look at their site and tell us what you think!

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