In a couple of months, H&M and UNICEF will officially debut their new All For Children initiative – a special collection of fashionable, covetable clothing for kids. Consisting of playful, timeless pieces for parents and kids, the new collection will include versatile pieces that can be mixed and matched for the entire season and beyond. Cashmere is used throughout the line to help keep kids comfy, cozy for when the cold weather starts.
Designs are updates of classic favorites and offer a cute contemporary twist. For girls there are dresses, skirts, shorts, and vests featuring floral prints, bow-tie embellishments and striped trim, all in fall colours of nude, mole, and coral. For boys, there are plaid shirts, sweatpants and hoodies, cord blazers, and the essential parka.
Available online and in 160 stores worldwide, 25% of all sales from the All for Children collection will go directly to support UNICEF’s projects to promote children’s rights to education and protection in vulnerable communities. It will also support UNICEF’s work to protect children’s rights in Bangladesh, which will help provide access to schools.
H&M and UNICEF launched the All for Children initiative in November 2009. It is a five-year project that is supported by a USD $4.5 million donation from H&M and the project is now being extended from communities in southern India to also help children in Bangladesh.