New Study Reports Thirty Percent Of All Clothing For Young Girls Is Too Sexy
As you know I like to stay away from touchy and controversial subjects, however after reading a recent article in Science Daily I felt this was something that had to be aired out. As a mother to two daughters I completely agree with this study and strongly feel something should be done.
According to a new study put together by researchers at Kenyon College in Ohio, 30 percent of clothes for young girls found online in the United States is either too sexy or sexualizing. The report included comments by psychologist Dr. Kristen Bohan of Pawleys Island who says that the message our culture is sending to young girls is that they are sex objects, a message that is having a devastating effect especially in middle school where many of the girls are becoming withdrawn and depressed.
“Across all the stores, of the 5,666 clothing items studied, 69 percent had only childlike characteristics. Of the remaining 31 percent, 4 percent had only sexualized characteristics, 25 percent had both sexualizing and childlike features, and 4 percent had neither sexualized nor childlike elements. Sexualization occurred most frequently on items that emphasized a sexualized body part, such as shirts and dresses that were cut in such a way as to create the look of breasts, or highly decorated pants’ pockets that called attention to the buttocks. The type of store was linked to the degree of sexualization, with ‘tween’ (or pre-teen) stores more likely to have sexualized clothing compared to children’s stores.“
Not suprisingly Abercrombie Kids was the worst offender (the same company who debuted their padded bikini push-up bikini tops for kids earlier this year) with 72 percent of their clothing featuring some kind of sexualizing aspect. Target was one of the better stores surveyed with 80 percent of their clothing deemed appropriate and childlike.
There should be some kind of guideline that both fashion designers and clothing companies should follow when marketing to children.