Huggies Jeans Diapers Are Back, This Time Supporting ‘Every Little Bottom’
They were such a huge hit when they were released last year and now, just in time for warm weather, Huggies is bringing back the limited edition Huggies Jeans Diaper in a special way. By purchasing these diapers, parents will help to contribute to Huggies’ “Cute for a Cause”, helping a baby in need through Huggies Every Little Bottom program.
One in three American Moms and one in five Canadian Moms have faced the choice between diapers and other basic needs like food. Through the Every Little Bottom program, Huggies brand will donate 22.5 million diapers in 2011. In order to help even more babies in need, Huggies brand is also enlisting parents nationwide to get involved. For every pack of Huggies Jeans Diapers, or new this year, Huggies Jeans Wipes purchased, Huggies Every Little Bottom program will help diaper a baby in need.
You can also hep to support this cause by showing off your baby’s summer style. Parents can upload a photo of their baby wearing a denim diaper to the online photo gallery to create a one-of-a-kind photo card or choose to support a baby in need by sending their child’s photo down a themed virtual runway at Huggies.com. For each photo uploaded or “liked” the Huggies brand will help a baby in need by donating a diaper to the Every Little Bottom program.
Every Little Bottom was developed in 2010 to address a critical issue in America – diaper need. Its single mission was, and still is, to get diapers to babies in need. In 2010, Every Little Bottom donated 20 million diapers in the U.S. and 2.5 million diapers in Canada and in 2011 Every Little Bottom plans to reach this goal once again.
Huggies Jeans Diapers and wipes will be available nationwide for a limited time May through July at retail outlets where diapers are sold, but Amazon.com still has some old stock available for those who can’t wait to get their hands on these cute diapers.