Sanrio®, has been a big part of the Japanese culture for over 50 years! Hello Kitty has become a huge part of the Japanese and American culture, so this recent announcement made complete sense. Although they recently held their ‘Day of Donation‘, donating 100% of all proceeds from online purchases to Japan, Sanrio® wanted to do something even bigger!
Collaborating with Ty, Sanrio® has created a special limited edition Hello Kitty® Beanie Baby® plush toy and special penguin HOPE FOR JAPAN toy to help aid in the Japan disaster relief. The specially designed limited edition I LOVE JAPAN Hello Kitty Beanie Baby plush toy is dressed as a nurse and will be available across all channels of distribution for Sanrio® and Ty, including Sanrio retail stores, sanrio.com and ty.com in May, but you can pre-order the toys now through the above websites for $4.99 each.
Ty has recently donated $1 million to the American Red Cross relief efforts, and sales of the Hello Kitty Beanie Baby plush toy will also go towards the efforts.