The Measure Brings Style & Sustainability To Spring/Summer 2011

We always stumble on such great finds, and Boston, Mass. based The Measure is no exception. The Midsummer Nights 2011 collection for the Spring/Summer features whimsical, sustainable, and downright gorgeous pieces for your little girl.

The creative force behind The Measure, Kiki Fluhr, has designed a line-up of sundresses, shorts and other warm weather fare keeping sustainability at the forefront, while not sacrificing style.

Like all of The Measure‘s apparel, Fluhr has stuck to greys, blacks, and other neutrals, but mixed in gorgeous and unique vintage fabrics. The dresses look perfect for play on a sunny day, or for a special trip out!  I am absolutely taken by the concept piece, the Thesus Dring clasp dress in toile. The grey linen dress features 3 adjustable clasps which utilize black cotton twill tape. Similarly, for those who adore girly fabrics, the Demetrius Dring clasp dress is the same design using a vintage-inspired black and white fabric with a design reminiscent of the French country side. Best of all, these dresses could easily be turned into tunics paired with tights and a cardigan to take them well into the Fall.

Along with summer dresses, there are some fun pieces in the line-up as well, including an adorable grey linen apron decorated with doilies, as well as a pair of wings for dress up and play. Perfect for a gift!

The Measure also offers one-of-a-kind items, made from an upcycled articles of clothing that you send her way! Most items are available from 12/18 months to size 6 and are custom order. Order online via Etsy, or check out The Meaure’s site for more info.

Photos courtesy of The Measure