Stella McCartney Kids Debuts Full Fashion Range For Spring Summer 2011
It’s here! Stella McCartney Kids has officially launched their first range of fashions for boys, girls and babies, aged newborn to 12 years, for Spring Summer 2011.
The new collection is playful, vibrant and effortless, capturing the spirit of children and freedom of summer. As mentioned previously, (our favorite piece) the Polly raincoat features bold florals and comes with a detachable hood. Graphic bird patterns can be found on dresses, tops and shorts in primary colors. Denim also plays a big part in the line, Stella has shrunk down some of the favorites from her recent ready-to-wear collection including an a-line dress, button front skirt and culottes and 5-pocket stretch jeans in a wide range of colors.
Stella McCartney comments: “Building from the basics of the launch collection, I wanted to use prints that would appeal to kids, such as animals, rainbows, and nature. The whole idea was to make clothes that kids will enjoy; and that are not restrictive. To allow girls to be girly and pretty, but still have fun and mix in some tomboy unisex pieces.”
Funny, that is the exact thought I had once I previewed the collection last week, displaying our favorite looks from the season.
This season the collection has incorporated accessories including the Linda low wedge natural sole patent sandal. Continuing the support for Meat Free Monday, a percentage of sales for the 5 items featuring the “Lucky in Daisies” print by Stella’s mother Linda McCartney will contribute to the awareness campaign.
Offering an interactive experience just for kids, Stella McCartney has created a dedicated Facebook page that allows members to post and share content on Stella McCartney Kids including a new game; the “Draw your imaginary animal” contest that invites participants to submit a drawing. The winner’s drawing will then be produced on a t-shirt and sold online!
This new collection is available to purchase online through www.stellamccartneykids.com and will be in stores worldwide by next week.