Kelly Osbourne Is The New Face Of Madonna’s “Material Girl” Clothing Line

Material Girl, the joint venture between Madonna and Iconix has just unveiled their Spring 2011 marketing campaign featuring the brand’s new face, actress, television host and musician, Kelly Osbourne.

Madonna gave her approval stating,

“Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love.”

“It’s such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because it’s high fashion but it’s also accessible to anyone who shops at Macy’s. “I take so much of my style from Madonna in the 80s and I really admire how Lola dresses and that she stays true to herself.”

The multi-media campaign, shot by fashion photographer Brooke Nipar, will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy’s, in Macy’s marketing collateral and online.

Material Girl was a big hit when it first launched in 2010 and has been going strong since. This fast-fashion junior collection features apparel, accessories and footwear designed in collaboration with Madonna and her daughter Lola, along with Iconix Brand Group’s in-house fashion department.

Canadians who are fans of the brand will be excited to hear that the Material Girl collection will be exclusively available in Canada at The Bay, this Spring, with Kelly Osbourne making a special appearance to celebrate the launch.

Source & photo credit: Iconix

A mom to two girls and a baby boy, a writer and the publisher of Child Mode. As a lover of style and fashion, Nadia found her ‘niche’ and love of children’s clothing while searching for quality items for her family.


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2 Responses to "Kelly Osbourne Is The New Face Of Madonna’s “Material Girl” Clothing Line"

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  2. angelphillips18

    February 26, 2011 at 9:15 pm

    Seriously? Very disappointing choice in my opinion. Though comparing to Taylor Momsen’s disaster it is a step forward, but still… does it really have to be a person who tops all the worst dressed lists with the envious persistence? And she doesn’t do it creatively like Madonna did, inspiring fashion trends and changing the fashion landscape. You’ve got to have a lot more than a crazy hair color to make people want to emulate your style. She just has bad taste in clothes, which is not exciting, or ground breaking or creative. Willow Smith with all the stylists’ help she gets would still do much better.

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