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Kelly Osbourne Is The New Face Of Madonna’s “Material Girl” Clothing Line

Material Girl, the joint venture between Madonna and Iconix has just unveiled their Spring 2011 marketing campaign featuring the brand’s new face, actress, television host and musician, Kelly Osbourne.

Madonna gave her approval stating,

“Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love.”

“It’s such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because it’s high fashion but it’s also accessible to anyone who shops at Macy’s. “I take so much of my style from Madonna in the 80s and I really admire how Lola dresses and that she stays true to herself.”

The multi-media campaign, shot by fashion photographer Brooke Nipar, will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy’s, in Macy’s marketing collateral and online.

Material Girl was a big hit when it first launched in 2010 and has been going strong since. This fast-fashion junior collection features apparel, accessories and footwear designed in collaboration with Madonna and her daughter Lola, along with Iconix Brand Group’s in-house fashion department.

Canadians who are fans of the brand will be excited to hear that the Material Girl collection will be exclusively available in Canada at The Bay, this Spring, with Kelly Osbourne making a special appearance to celebrate the launch.

Source & photo credit: Iconix

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