American International Toy Fair 2011 Donates Toys To K.I.D.S.
Did you ever wonder where all of those glorious toys from the Toy Fair go once the show is over? This year, the Toy Industry Foundation (TIF), in partnership with Kids in Distressed Situations (K.I.D.S.), has finished off the 108th American International Toy Fair with a bang donating toys through The Toy Bank, the Foundation’s signature program.
The collection kicked off yesterday (Wednesday, February 16th) when the Toy Fair officially closed. At 4 p.m., 100 volunteers scoured the show floors at the Jacob K. Javits Convention Center gathering exhibitors’ samples of plush, toys and games to benefit children in need.
Each year, more than 200 exhibitors contribute to the annual Toy Drive; on average, 25,000 pieces, valued at approximately $250,000, are collected from the aisles at Toy Fair. In 2010, donating companies represented 33 states and eight countries.
All of the donated products collected at Toy Fair 2011 will benefit TIF’s partnerships with Ronald McDonald House Charities, the My Stuff Bags Foundation and Boys and Girls Clubs of America Military Services. Products will also be distributed nationwide through K.I.D.S. to the Toy Bank network of charity recipients, including Museo del Barrio, Christ Tabernacle of Glendale, World Vision, The New York Foundling, New Alternatives for Children, Children of Promise, Bronxworks, Newark Now and Federation of Protestant Welfare Agencies.
Now how awesome is that?!
Source: The Toy Industry Foundation