Madagascar & Kung Fu Panda Debut Their New Toy Lines At Toy Fair 2011

Today marks the first day of the 2011 Toy Fair in New York City and we have some exciting news from DreamWorks Animation and Mattel! Today, both companies announced that they have entered into an exclusive licensing relationship with Fisher Price to debut the very first of their new toy collections for The Penguins of Madagascar and Kung Fu Panda 2.

Arriving just in time for the premiere of DreamWork’s Animation’s Kung Fu Panda 2 – the sequel to the original blockbuster that generated over $631 million at the box office – Fisher Price will introduce the new Kung Fu Panda 2 toy collection, a line that will include mini collectible figures, role play, action figures and plush toys. The shining star of the collection, Kung Fu Po Wrestler, is an oversized 15 inch plush that responds to kids with comical sound effects and quick-witted phrases.

DreamWorks will also be coming out with the triquel, Madagascar 3 on May 25, 2012. The Penguins from the Madagascar TV series will be making an appearance in the movie and coming out with their own toy line to be launched this fall. Including playsets, plush, role play and other figures, the highlight of this line will be the new Regurgitating Rico Launcher (pictured above), a popular character that spews popcorn balls once the kids feed them through Rico’s mouth. Pull on his legs and he squawks before the popcorn launches through the air.