MAC Cosmetics To Launch Wonder Woman Makeup Line
How fitting! WWD has reported that MAC Cosmetics will be launching a new makeup line this spring based on Wonder Woman.
“People are fascinated by the power of transformation,” said James Gager, senior vice president and creative director of MAC Worldwide. “That’s something Wonder Woman has always embodied — and so has MAC. Wonder Woman uses the power of makeup to eliminate dullness and make women beautiful, which is the role our makeup artists play in real life. And part of cosmetics is fantasy. We love showing people that you can have great fun with makeup.”
The collection is predicted to become even more successful then the brand’s popular Barbie and Hello Kitty collaborations, estimated to bring in sales of around $20 million as opposed to the $9 and $12 brought in by the other lines. The collection will be on sale for 6 weeks, but MAC is expecting that it will sell out in 2.
The products in this new beauty line will be larger than anything MAC has done in the past (jumbo Lipglasses, larger than normal blush duos and a purse mirror rivaling the size of a bread plate). Just like the vintage cartoon, the colour scheme will have an early Seventies look. The compacts and cases are done in Wonder Woman’s signature fire-engine red, taxi-cab yellow and royal blue.
North American stores will receive shipment mid-February, while the rest of the world will have to wait until March.
Every mom is a Wonder Woman and I think more women in general can relate somewhat as opposed to Hello Kitty and Barbie. In my opinion this collaboration is a smart move on MAC’s part!
What do you think?
(images and source via WWD)