Atlantis Paradise Island Unveils Their New $11 Million Teen Club CRUSH
On January 1, 2011, Atlantis, Paradise Island, Bahamas set a new standard in family travel when they unveiled their new club for teens, a revolutionary cutting-edge dance club designed by renowned nightlife architect Jeffrey Beers. The new $11 million dollar, 14,000 square-foot space has taken the traditional teen club to new levels of imagination and innovation.
“Today’s teenagers may very well be the most discerning, savvy, and independently-minded clientele so CRUSH at Atlantis is designed to create a stimulating environment that incorporates the latest technology in innovative ways to inspire interaction between guests,” says Jeffrey Beers, who conducted a series of teen focus groups with Atlantis when creating the CRUSH concept. “From the extensive network of gaming systems including custom chairs with built-in speakers and subwoofers, hands-on computer tables in the lounge, to custom LED lighting systems that fluidly change over time to create unique moods, technology plays an important part of the Teen Club, and is woven into the design as though the space itself were a living, responsive extension.”
When teens enter CRUSH, they are provided with a personalized membership card. The Internet Lounge is decorated in a rich and trendy decor and a collection of Microsoft surface tables and HP touch screens enable teens to browse the internet, view games in the digital gaming catalog, purchase exclusive CRUSH merchandise including a custom iTouch; play a traditional table game; order a specialty mocktail from the CRUSH Cafe Menu; or upload photos directly to Facebook including e-cards decorated with the CRUSH logo.
A collection of 20 Apple iPads equipped with applications such as: Super Mega Worm, Angry Birds, Flight Control HD, Cut the Rope, Real Racing, Facebook and Twitter are also available via the Internet Lounge Gaming Concierge, who are there to assist with Gaming Cabana reservations and technology requests. Each iPad comes fitted with an exclusive CRUSH music track and video. Multi-purpose video walls decorating the lounge stream live content from the Dance Club including performances by visiting artists and DJs.
The Gaming Stadium’s centerpiece is a 22-foot floor to ceiling gaming tree that is equipped with 32 flat screen televisions, 24 controller based gaming consoles – PlayStation 3, Wii and Xbox 360, as well as 24 customized pod chairs that offer surround sound. 65″ flat screen TVs at the top of the Gaming Tree stream live competition play which allows viewers to gather and cheer on their friends.
The 10 private gaming cabanas include the latest in gaming technology including the new Microsoft flagship motion sensor product Kinect for Xbox 360, PlayStation’s Move, 3D gaming capabilities, Guitar Hero and RockBand. All cabanas are able to accommodate a maximum of eight and minimum of 2 people and come outfitted with a 55-inch 3D LED flatscreen TV with surround sound as well as a ton of games.
Then of course, there is the 1500 square-foot Dance Club which was inspired by lavish Las Vegas nightclubs traditionally reserved for adults. The DJ touch screens allow teens to make immediate song requests of the DJ from an extensive digital music catalogue, multi-purpose video walls display streaming video of performances and the dance floor and there is even a back-lit white acrylic bar that offers a selection of specialty mocktails such as a Mango Margarita made from agave nectar, mango, lime and sprite or an Almond Joy comprised of coconut, almond, chocolate and cream with a chocolate pretzel floater. The Dance Club is open from 8:30PM-1AM daily.
CRUSH is open from 5:30 p.m. to 1:00 a.m. and is suitable for teens ages 13-17. The fully supervised “No Adults” private club setting is priced at $25/per person.
For more information about CRUSH or to make a reservation, please call 1-800-ATLANTIS or visit Atlantis.com