Madonna’s Material Girl Is Set To Arrive In Canada Spring 2011
Last week, Iconix Brand Group, Inc., and Madonna announced their very first international partnership with Hudson’s Bay Company (HBC or the “Bay”) for their junior brand, Material Girl. This line-up of girl’s apparel and accessories will be available exclusively in all Bay stores this spring 2011.
The Material Girl collection was designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group’s in-house fashion department. In August 2010, the fast-fashion junior collection officially launched in the United States.
HBC, one of Canada’s leading fashion retailers, has entered into a multi-year license agreement to manufacture and distribute “Material Girl” clothing and accessories in Canada through their 91 Bay stores. To add excitement for the launch of Material Girl, key styles will be available for the upcoming holiday season.
The full collection of tops, dresses, jackets, denim, shorts, footwear, and handbags will launch for the spring 2011 season.