To coincide with their recent campaign and children’s clothing collection, designed by Frida Giannini, Gucci has launched their new Children’s Collection Playground app.

This new application available on iTunes, allows users to interact with products from the new Gucci children’s collection while dressing up virtual dolls, as well as draw and color with a variety of templates. which allows users to dress up virtual dolls, interacting with products from the new Gucci children’s collection, as well as draw and color with a variety of templates.

Available in English, French, Italian and Japanese, this free app can be downloaded here.