The Elf On The Shelf Tops Barnes & Noble’s Best-seller’s List

What has become a family tradition for many, is now topping Barnes & Noble’s best-seller’s list for the second year in a row. One of the must-have holiday books of the season – The Elf On The Shelf has beat out John Grisham, Mark Twain, former President Bush and a Wimpy Kid, holding the top spot since November 29th.

What started off as a homespun tradition, has grown into one of the most-talked about books of the holiday season. Family trio Carol Abersold, Chanda Bell and Christa Pitts, started their small company in 2005 and have since managed to sell over 1,000,000 Elf on the Shelf® gift sets—surpassing celebrity memoirs, famed authors and notable children’s books.

The book tells the story of an elf who is sent out by Santa Clause to watch over children during the holiday season. In the evening, he flies back to the North Pole to give Santa “a full report”, returns back and takes a new spot in the house. The book answers the age-old question, “How does Santa really know who’s been naughty or nice?”

The Elf on the Shelf: A Christmas Tradition is one that we have treasured in our own family since Zorba (our elf) was adopted into our family last year. He comes to our home December 1st, making his rounds around our house, keeping his eyes and ears open as he makes his full report to Santa

This gift set includes a pixie-elf, hardbound book and keepsake box. Once the set has been received, children can register their elf’s name at www.elfontheshelf.com and receive an official “North Pole Certificate of Adoption”.