Make Your Kids’ Presents Count This Christmas With Oxfam!

The New Oxfam Unwrapped Kids’ Range will last a lot longer than ‘must-have’ gifts this Christmas and no batteries required!

Today the Toy Retailers Association’s Dream Dozen must-have toys for Christmas have been announced, with Lego City Airport, Fireman Sam Deluxe Fire Station Playset and FurReal Go Go Walking Pup taking the top three slots as the gifts that kids will be pestering their parents and family for this year.

In response to today’s announcement, Oxfam Unwrapped is launching the ethical alternative with its new kids’ range of charity gifts that can transform the lives of some of the poorest people in the world.  Oxfam Unwrapped is aiming to encourage children in the UK to think about children around the world who are less fortunate than themselves, and to understand how they can benefit from a gift this Christmas.

The gifts available for kids vary from the very simple, such as a desk and chair at £21 (equivalent to ‘Pumpaloons’ action game at £19.99 on the TRA list) through to the most essential, such as care for a vulnerable child (which includes activities and support for children who are suffering as a result of HIV/AIDS).  The Playtime gift, which provides health education to kids in emergency camps via play (£7), comes with an activity book for the child in the UK. The total cost of the Dream Dozen is £472.88 – if the equivalent was spent on Oxfam Unwrapped gifts it would fund the education of 15 children, or 22 desk and chair sets.

Dr. Linda Papadopoulos, a psychologist and mother, comments on the launch of the kids’ range: “The Oxfam Unwrapped kids’ range is a great idea – it will mean that in amongst the craziness that is Christmas today there will be a point at which the kids can stop and think about what their practical, original gifts will mean to the child who receives it, thousands of miles away.

So parents, grandparents or friends can choose an Oxfam Unwrapped gift for a child, who receives a gift card on Christmas Day that tells them more about the present they have received.  And thousands of miles away a child either in an emergency camp or village will be given the playtime, the care or the desk and chair they need.

Naomi Lewis, an Oxfam Unwrapped customer, comments on the impact an Oxfam Unwrapped gift had on her son: “I often buy presents from Unwrapped and last year “Santa” bought my five-year old son some school equipment for a child in Africa.  He was proud to tell his family that he had let Santa give one of his presents to someone who wasn’t going to get anything.

I think that this is a great idea to help encourage children to remember just how fortunate we are compared to others. Now, granted I wouldn’t get this as their only gift but it is something I would consider doing and explaining to my daughter as it’s always great to be aware of what is happening in different countries and to develop a charitable mindset from an early age. Something worth thinking about in my opinion!

Becky Bowden

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