New Generals’ Spring Summer 2011 Fantasy Children’s Clothing Collection
European brand New Generals, has integrated fantasy, big and bold graphics into their Spring and Summer 2011 collection. As opposed to the last collection of black and white, New Generals has placed larger prints, imaginative illustrations and a few colors to make everything ‘pop’.
The collection has been expanded to include short-and long-sleeved T-shirts in addition to the underwear collection.The 5 ‘generals’ of the collection, Butterfly, Beetle, Ladybird and Dragonfly unfold their personalities in the cool designs and illustrations, stimulating children’s imagination and opening a world of creativity.
The clothes are made from 100% Global Organic Textile Standard certified organic cotton and are created with a focus on fit and durability. The size ranges 2-4, 4-6 and 6-8 years make it easy to select a suitable size and expands the life of the clothing.
New Generals SS2011 can be purchased online and in selected stores in Scandinavia and Europe. In Denmark the
collection is available in Norman Copenhagen and internationally renowned Italian online store yoox.com.