Casting Call Alert! Could Your Child Be The New Face Of babyGap Or GapKids?
Gap Kids and babyGap ads are just the cutest! This year, Gap is holding their fifth annual casting call contest, and is inviting parents to submit photos of their kids sporting their favorite pair of jeans.
The really cool twist? Gap has introduced their new Gap Casting Call iPhone app, to make it even easier to enter. The app, which can be downloaded for free by visiting gap.com/castingcall or by visiting Apple’s App Store, will be available this week.
At the end of the contest, 4 lucky winners, a boy and girl for babyGap and a boy and girl for GapKids, will be featured in a nationwide Gap campaign early next year. Contestants also have a chance to win the highly coveted America’s Fan Favorite award!
How Casting Call Works:
From Sept. 27 to Oct. 24, parents across the country can upload up to five photos of their baby(ies) (ages four and under) or kid(s) (ages five to 10) either online at gap.com/castingcall or through the Gap Casting Call iPhone app.
After the entry phase closes on Oct. 24, judges will narrow down the field to 20 finalists — 10 babies (five girls and five boys) for babyGap and 10 kids (five girls and five boys) for GapKids. The 20 finalists will be flown to San Francisco with their families to participate in an official Gap photo shoot and will receive prize packages, including a $500 Gap GiftCard.
On Dec. 6, the 20 finalists will be unveiled and voting will begin on gap.com/castingcall. It will then be up to America to decide the next faces of babyGap and GapKids for the 2011 campaign. Voters can vote once a day every day for babyGap [one boy and one girl] and GapKids [one boy and one girl] online at gap.com/castingcall or via the iPhone app. And contestants won’t be the only ones with a chance to win great prizes [see more about the Fan Favorite and Voter’s Sweepstakes awards below].
Four children will be selected as winners of the Gap Casting Call — a girl and boy for babyGap and a girl and boy for GapKids. The winners will be featured in the windows of babyGap and GapKids stores from coast-to-coast and will receive a $1,000 Gap GiftCard. Winners will be unveiled in February 2011.
The Fan Favorite Award:
Due to the overwhelming popularity of last year’s America’s Fan Favorite award, Gap is once again offering one lucky child a $1,000 Gap GiftCard for receiving the most votes at gap.com/castingcall. Fan Favorite voting runs from Sept. 27 through Nov. 14 and the winner will be announced on Dec. 6, along with the 20 finalists. To help get the word out, parents can leverage the power of Facebook, Twitter and e-mail to help get votes for their little one.
Also back by popular denim, Gap is offering a special Voter Sweepstakes prize for the second year in a row. For each vote cast at gap.com/castingcall from Dec. 6 – Dec. 20, voters will be entered in a contest to win a $1,000 Gap GiftCard. The winner will be revealed in January 2011.
Visit gap.com/castingcall for official contest and sweepstakes rules and information.