BBC Is Set To Launch Talking Shoes For Children!
According to WWD, “Today, lighted kids’ shoes account for 20 percent of BBC’s business, and the company holds patents for more than 15 different light technologies.” “Application of the technology has evolved from a single flashing spot in the bottom of the shoe to multiple lighted points on the upper, tongue, laces and outsole. Colored lights also have been introduced.”
BBC has now branched out by using sound technologies in their new line. The company will soon be launching a wide range of shoes that feature a speaker in the tongue!
To give an example, the company has created Disney Princess shoes, that will broadcast a character’s voice whenever the magnetic wand is waved by the shoe.
“We’re all about storytelling and the magic of the product, and BBC helps us tell the story through lights and sounds,” said Rob Michaelis, director of footwear and soft accessories for Disney Consumer Products, which has partnered with BBC for 16 years. “When you combine their innovative product development skills with ou r content and characters, it really becomes the perfect marriage. They understand our brand and how to communicate that to the child.”
Michaelis added that the team is currently discussing “new and fresh” product to coincide with the release of “Cars 2” next year. “We’re always working with [BBC] — it’s a constant conversation,” he said. “[The ‘Cars 2’] product is going to be huge, and we’re very excited about it.”
Of course, BBC labs will be testing all components to adhere to international children’s product safety standards. According to Bellone, the company is now researching new partners for 3D imagery, as well as radio frequency and remote control devices.
Photo credit and source: WWD