23
Sep

“Let The Memories Begin” – Exciting New Disney Park Details

Disney Parks made some exciting announcements during a press conference held in New York City, today. As part of their new “Let The Memories Begin” campaign, Disney will changing their advertising strategy to include “user generated” commercials and invite guests to become part of a nightly spectacular!

“In Colorado, a dad and his kids accompanied grandma and grandpa to the airport to see them off on a trip. Or so the children thought. In fact, it was the kids who were leaving – for a surprise vacation to Disneyland Resort. And the excitement that followed was captured in a home video.

Moments like these of real emotion – memories in the making – are becoming the platform for communications as Disney Parks invites guests to “Let the Memories Begin.”

The new ‘Memories’ theme focuses on parents’ desire to have lasting experiences with their children. “Making memories is the masterpiece of parenthood,” said Leslie Ferraro, executive vice president of Global Marketing for Disney Destinations.”

Raw emotion is one that can’t be faked. Watching the thrill and excitement in children and adults is magical in itself, and Disney has recognized this. They have created a “memories website” (www.DisneyParks.com/Memories) where consumers can upload their Disney memories and share them with others. Disney is also planning on on making user-generated content part of future TV commercial spots, print advertisements, newsletter articles and vacation planning video segments.

All this is quite interesting, however I wonder whether the families who will be appearing on these ads will receive any form of compensation….

Another part of the “Let The Memories Begin” will thrill many! Guests will have the opportunity to become stars of a new nightly spectacular show when photos taken in the park during the day become larger-than-life projections on Cinderella Castle at Walt Disney World Resort or “it’s a small world” at Disneyland Resort. In both locations, Disney PhotoPass photographers will capture guests caught up in the Disney experience – a memory in the making – and as many as 500 photos will be used in each location every day, producers estimate.

The nighttime show will use the latest in high-intensity projection technology to create vivid visuals that seem to defy the architecture of the building. A new song commissioned for the show will provide an emotional context for these images of the Disney guest experience.

A just-released survey of U.S. and Canadian families conducted for Disney Parks by Ypartnership, a noted research firm that tracks consumer insights and trends in travel, showed that vacation memories hold a special place in family history.

“A day at a Disney park is filled with magical experiences that become cherished and unforgettable memories – and now we’re helping our guests share those memories with the world.”

Source & photo credit: Disney

A mom to two girls and a baby boy, a writer and the publisher of Child Mode. As a lover of style and fashion, Nadia found her ‘niche’ and love of children’s clothing while searching for quality items for her family.

   

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One Response to "“Let The Memories Begin” – Exciting New Disney Park Details"

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  1. Tammy Suggs

    November 7, 2010 at 1:36 am

    I took my mom, who has pulmanary fibrois of the lung, my step dad who has parkinsons disease, and my grandson for the first Walt Disney World Magic Kingdom on Febuary 5,2010. My parents health were getting worse so I took the money from my income tax return and took them there. After we had been there a few hours it started raining and they shut down almost all the rides. With my mom having the pulmanary fibrosis, I had to get her out of the rain. We traveled 8 hours to get there and didn,t get to do anything because of the weather. When I asked for a rain check for the next day, I was told no. To mw this wasn’t fair.I paid for four adult tickets at $85 a piece. Momey I really couldn,t really afford but they wanted to go and the way their health was deteriating I felt no, I knew I had to take them to Florida to see the MagicKingdom. It hurt to know that what they wanted to see the most I was’t able to give them. You see we live in Loris,S.C., about 30 minutes from Myrtle Beach,S.C. So my advice to anyone planning to go, make sure there’s no dark clouds in the sky of your trip might end up like ours, a disaster and a big disappointment. The sad thing is that I don’t know when I will ever be able to take them again or if they will be able to make the trip.At least I know I tried to give the a good vacation. Tammy Suggs

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