Shoelanthropy: Buy High Quality Footwear While Supporting Charities

Shoelanthropy.com is a new online store that recently launched, providing customers a new and innovative way to purchase their favourite brands of quality footwear, while supporting charities.

Shoppers can choose from over 400 products available on Shoelanthropy, by brand or by style. Brands include Birkenstock, MBT, Naot, Mephisto, Keen, Merrell, Earth, Dansko, Saucony, Brooks and more. New styles are arriving dailly.

After shoppers have picked out their purchases, they can then choose from a list of charities that includes United Way, Save the Children, St. Jude Children’s Research Hospital, Make-A-Wish Foundation, Susan G. Komen for the Cure, American Red Cross and The Hunger Project. Shoelanthropy will then donate partial proceeds to the charity of your choice.

“Here at Shoelanthropy, our company is centered on giving,” founder Charlie McGinness said. “Giving is not something we only do once a year or once in a while to make ourselves feel good. We want to make the world a better place by improving the quality of life for those less fortunate, and that’s the mission of our company…I truly believe that we can make the world a better place with every pair of shoes that we sell…Who knows, maybe we’ll help cure cancer.”

Cool concept! Quite different from TOMS, and yet it supports a variety of charities. No word yet on whether or not they will carry children’s shoes. We’ll keep you posted