Sears & French Connection Present ‘UK Style’

Sears is making a major step forward into the contemporary fashion market with their latest collaboration with French Connection.

Innovative British Fashion House, French Connection UK, announced the launch of UK Style by French Connection. The line will offer contemporary, stylish clothing and accessories collections for men, women, and children.

The clothing line will be brought in-store and in branded boutiques to 500 Sears locations throughout the U.S., starting in the first quarter of 2011, just in time for the spring shopping season. Shoppers will also be able to purchase the collection on Sears.com.

Lloyd & Co, a world-renowned advertising agency who has worked with Tom Ford and Gucci, will be developing the campaign. Following the initial launch, Sears will introduce swimwear, footwear, sunglasses, jewelry, and other accessories along with items for the home.

Prices are affordable and will range from $9.90 to $29.90.

Photo Credit: Sears