Stella McCartney Kids Fashion Collection Launches Fall 2010

In what is sure to be the most exciting fashion news this week, Stella McCartney announced today that she is introducing a new product line just for kids! The launch of her first Stella McCartney Kids wear collection will be introduced in early November – just in time for the holiday season.

The first capsule collection will adhere to the designer’s signature modern aesthetic and ethical values. Stella McCartney commented on the recent launch by saying:

“As a brand with many working parents in the team, I wanted to create a desirable, fun, wearable kids collection that was affordable. I feel like all the timeless children’s wear is reserved for the expensive brands and that did not sit well with me, kids and parents, aunts, uncles, friends, should all be able to have access to Stella McCartney Kids clothes. We have tried to make that possible in this first collection, and hope it is enjoyed! ”

Girls, boys and babies will be able to enjoy the fun, modern and playful styles of Stella McCartney Kids as the sizes range form 0-12 years. Fun names on the various designs include: the Ingrid floral print dress for girls, the Aldo quilted field jacket for boys, unisex for both: the Sam wool and cashmere blend pea coat and the Tammy natural rubber rain boots – yes that’s right “Natural Rubber” rain boots! Other fun items will include the organic cotton onesies and Stella McCartney’s signature knickers of the week

There will be 4 seasons of collections every year: Holiday in November, Spring-Summer in February, High Summer in May and Autumn/Winter in August. For the second season, the collection will be developed into a full range and will also expand in wholesale retail distribution in 2011. You will be able to purchase the pieces online at www.stellamccartneykids.com (a site that will ship to 200 countries) and will also be stocked at Stella McCartney stores in London, New York, Los Angeles, Paris, Milan, Tokyo, Hong Kong, Dubai, Qatar and Kuwait

Stella McCartney Kids will be also launching an iPhone app and will also be found soon on Facebook and Twitter.

SOURCE Stella McCartney