thredUp “Goes Green” For Back To School

The new premier online kids clothing exchange site, thredUp, has just wrapped up a green back-to-school campaign. By collecting over 500 green pledges, they has raised $3,000 for Cradles to Crayons, an organization that provides new as well as gently used essentials to kids living in low income or homeless situations.

As you can imagine, the back-to-school season continues to rank as one of the most wasteful times of the year. Keeping this in mind, thredUp has implemented various green initiatives. For example, throughout the month of August, this clothing exchange program donated $1 to Cradles to Crayons for each transaction on the swap site in an effort to get clothing and supplies to the kids who need it most.

During the BlogHer 2010 conference, thredUP encouraged attendees to make “green school year pledges,” vowing to reduce, reuse or recycle kids clothing and school supplies. thredUP donated an additional dollar to Cradles to Crayons for each pledge collected at the event. Purchasing reusable drink containers and tapping into the second-hand kids clothing market were among two of the most popular green pledges.

thredUP really recognizes the importance of sustainability and since their launch has helped parents recycle up to 50,000 pounds of children’s clothing. With over 20 billion pounds of clothing and textiles headed to U.S. landfills each year, this is definitely an achievement!