Elisabeth Hasselbeck to Launch Reebok’s NFL Maternity Collection for A Pea in the Pod®
Just in time for the 2010 NFL Season!
Following in the footsteps of fashion mamas Heidi Klum and Nicole Richie, Elisabeth Hasselbeck will be working with A Pea in the Pod to release a new maternity line. Reebok, the official outfitter of the NFL, announced today that they would be partnering with A Pea in the Pod® to offer moms-to-be Reebok’s NFL Maternity collection, with Elisabeth Hasselbeck, co-host of ABC’s The View as the face of the line. Rumours in regards to this line first started last year,
“I am very excited to be a part of the Reebok NFL maternity collection,” says Elisabeth Hasselbeck, the mother of three and wife of former NFL player Tim Hasselbeck. “Expectant moms can now watch their favorite NFL team with the family in comfort and style in the new Reebok maternity tee.”
The new line will include figure-flattering, high quality, 100% garment washed cotton t-shirts featuring catchy sayings and vintage NFL team logos. The tees will also be offered in a packaged gift set that features the maternity t-shirt including the graphic “Tiny Kicker” with a matching onesie and coordinating bib.
The collection will be officially available to consumers tomorrow September 10, 2010 at A Pea in the Pod and Destination Maternity® stores across the country, and online at www.apeainthepod.com and www.destinationmaternity.com. Elisabeth Hasselbeck will kick off the collection at a consumer attended launch event hosted by Reebok and A Pea in the Pod at the Destination Maternity flagship store in New York City on Wednesday, September 22, 2010 from 6:00pm to 8:00pm.