Heidi Klum for New Balance Collection To Launch On Amazon This Fall

Following closely on the heels of her recent Lavish and Loved maternity collections for Motherhood Maternity, supermom, supermodel, fashion powerhouse and designer Heidi Klum has created an exciting versatile activewear collection for New Balance. The line is designed for the modern woman on-to-go and is set to launh this Fall 2010 exclusively on Amazon.

The collection is said to reflect Heidi’s modern, sophisticated style and consists of easy, go-to pieces that add a dash of unexpected chic to even the most routine errand:

“Busy women, like me, have changed their way of shopping. We now shop online,” says Heidi Klum. “I’m proud to announce that I have designed a line of active wear for New Balance that will be sold exclusively on Amazon. I could not think of an easier way to shop than from my bed on my laptop! Our lives as mothers, wives, working women have become so much more than ever before. Whether we are dropping the kids off at school, going out with friends, running errands, running to meetings or swinging by your favorite coffee shop in the morning, we all have one thing in common – we want to be stylish, comfortable and hip!”

The Heidi Klum for New Balance collection will include woven tops, leggings, knits, haute tunics, and outerwear pieces, designed to fit every body type. The clothing will be made with cottons and silks that incorporate hand-woven stitching and intricate details. The line will retail from $32-168 and will be available in the United States, United Kingdom, Germany & Japan beginning October 7th 2010 exclusively on Amazon.