Holly Robinson Peete Supports 2010 Toys’R’Us Toy Guide for Differently-Abled Kids®

Toys ‘R’ Us announced the release of the new 2010 edition of their Toy Guide for Differently-Abled Kids® today, featuring actress, mom, author and philanthropist Holly Robinson Peete on it’s cover. Lending her support as a cover model for Toys ‘R’ Us’s largest guide every, Holly said:

“As the mom of four beautiful kids, I know that every child has a unique personality, distinct interests and develops at their own pace. Since my son RJ was diagnosed with autism when he was three, I also know what it’s like to be blessed with a child who has special needs. I am truly honored to appear on the cover of the 2010 Toys”R”Us Toy Guide for Differently-Abled Kids because I have seen how everyday toys, like those featured in the Guide, have helped my son build skills to enhance his development.”

This guide is released annually, available in Toys”R”Us® and Babies”R”Us® stores nationwide and online, in English and Spanish. For nearly 20 years, it has helped parents, family, friends and caregivers provide qualified toy recommendations to help aid in the skill development of children who have physical, cognitive or developmental disabilities. Associated with icons, the guide shows parents which skills can be developed during playtime

Since 1994, Toys”R”Us, Inc. has partnered with the National Lekotek Center, a nonprofit organization dedicated to making the world accessible to children of all abilities. This organization, has assessed the play value of hundreds of toys for children with special needs through therapeutic play sessions with some of the toughest toy critics – kids. While flipping through the book, you will notice that at least two skill-building traits are assigned to each toy, and color-coded skill-building icons are used to signify the specific benefits of each item. Following are examples of the toys and corresponding skills and symbols featured in the Guide:

Auditory: Explore ‘N GrowBusy Ball Popper from Playskool®
Creativity: Duplo Large Brick Box from LEGO Systems, Inc
Fine Motor: Magnetic Number Maze from Melissa and Doug®
Gross Motor: Super Sounds Soccer from Fisher-Price®
Language: TAG Junior Reading System from LeapFrog®
Self Esteem: Harumika Starter Set from Bandai®
Social Skills: Deli Shop Play Set from Just Like Home
Tactile: Model Magic Presto Dots from Crayola®
Thinking: What’s GNU? from ThinkFun®
Visual: Perplexusfrom PlaSmart

If you would rather shop online, you can find the same version of the guide at Toysrus.com/DifferentlyAbled. You can easily search by skill, price and age range, and purchase toys directly from the digital pages of the guide.

Below you will find a “Behind The Scenes” look at the photo shoot with Holly Robinson Peete and the children featured in the guide.

Photo Credit: Toys ‘R” Us