Nickelodeon & A Group Of Celebrities Design Custom Backpacks To Support “Beyond The Backpack”
This week is Dora the Explorer’s 10th Anniversary! In honor of this special occasion, Nickelodeon has teamed up with a group of celebrities and unveiled 12 custom-made backpacks in the world-famous windows of Macy’s Herald Square in New York City. The backpacks were designed and created to support “Beyond the Backpack” the network’s pro-social campaign championing kindergarten readiness for preschoolers. The one-of-a-kind designs have been personally designed by: Jessica Alba, Drew Brees, Sheryl Crow, Faith Hill, LeBron James, Heidi Klum, John Leguizamo, Eva Longoria Parker, Salma Hayek Pinault, Shakira, Slash, and Matthew McConaughey and Camilla Alves.
The backpacks can be found displayed in the Macy’s Herald Square windows and are available for auction on www.charitybuzz.com/auctions/dora through Sept. 2. All proceeds from this campaign will benefit the Children’s Defense Fund, a key partner in Nickelodeon’s “Beyond the Backpack” campaign.