Huggies Fashionable Denim Diapers Fly Off The Shelves

The limited-edition run of Huggies Little Movers Denim Diapers were so successful, they sold more than 2 million packages in North America!

Kimberly-Clark has definitely tapped into an untouched market with these nappies. The sales are actually quite impressive considering there are 9-million estimated toddlers in the Little Movers diaper sizes at any given time in North America!

I’m interested to see how well P&G does with their own limited-edition fashion slate of 11 diaper styles from designer Cynthia Rowley this month! The Pampers by Cynthia Rowley Collection will go on sale in several weeks and will be sold exclusively through Target.com or at Target stores in the U.S.