Founded in 2001 by Jessica Seinfeld, Baby Buggy is a non-profit organization based in New York City. By providing clothing and gear to families in need, Baby Buggy has done amazing work helping families and couples locally. Just recently, Target announced a year-long partnership with Baby Buggy to create affordable baby essentials. The first collection available now, consists of a limited-edition assortment of layettes designed by Maira Kalman, diaper bags created by Petunia Pickle Bottom and other clothing and accessories. Ten percent from all sales will go back to Baby Buggy.
The Baby Buggy collection is available in select Target stores and on Target.com with prices ranging from $3.99 for a 2-pack of bibs to $49.99 for a diaper bag. Layette is available in sizes 3, 6 and 9 months.