Take A Peek At The Newly Designed Disney Store!

Disney celebrated the launch of their newly designed store at The Shops at Montebello complex in Montebello, Calif, just outside of Los Angeles on Tuesday (June 29). This exciting launch officially activates the future transformation of its more than 300 locations worldwide.

The Montebello store features a 4,800-plus square foot floor-to-ceiling remodel now with multimedia technology, interactive storytelling and Disney Store exclusive merchandise that bring Disney’s most beloved characters to life for families in the local community.

The newly designed Disney Store is merchandised by franchise neighborhoods so guests can easily shop by character or theme and is anchored by several “hero fixtures” including:

The Disney Store grand opening in Montebello, Calif., gave Camp Rock 2 cast members Maria Canals Barrera, Chloe Bridges and Anna Maria Perez de Tagle the chance to be one of the first to build a Disney Pixar CARS-branded RIDEMAKERZ.

The Disney·Pixar CARS-branded RIDEMAKERZ attraction is a one-of-a-kind immersive car building and customizing experience. Fans can use tools to assemble their car, and their imagination to customize it with a wide selection of rims, side pipes, hoods scoops, blown engines, spoilers and many more accessories. Disney·Pixar CARS-branded RIDEMAKERZ toy vehicles will only be available within the new Disney Store design and, later this year, at RIDEMAKERZ retail locations.

The Disney Princess Magical Mirror – A child-sized princess castle anchors the Disney Princess neighborhood and inspires kids to make believe.

As they walk under iconic castle they encounter a magical mirror and with the wave of a wand, they watch in delight as their favorite Disney Princess character appears.

The customizable shopping experience also includes a theatre, the ‘Pixie Dust Trail’ and ‘Magical Trees’ and a new in-store application where guests can customize their shopping experience. Accessed via an interactive kiosk with touch screen, this animated experience gives users the ability to navigate a 3-D view of all Disney products and discover the latest Disney Store news via video clips, articles, and social media feeds. This application allows the Disney Store to share its news to customers, who can then share information and in-store events via email, Twitter and Facebook.

The newly-designed Disney Store is scheduled to open in the United States this year as well as several other locations.

With each new store opening in 2010, Disney Store will designate a day for 10 percent of the sales to be donated to the Make-A-Wish Foundation in the United States.

To find a Disney Store, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798.

Photo Credit: Jeff Lewis