Sneak Peak! Madonna and Lola’s’ ‘Material Girl’ Collection

We have a sneak peak at the long awaited “Material Girl” collection designed in collaboration with Madonna and her 13-year-old daughter Lola (Lourdes)!

The new line of apparel, footwear, handbags and jewelry is set to launch exclusively in 200 Macy’s stores and online at www.macys.com on August 3, 2010, just in time for the back-to-school season. The prices are reasonable and affordable ranging from from $12.00 to $40.00.

The “Material Girl” collection is

“For the spontaneous and fearless individual who invents her own fashion trends and is never afraid to make a bold, creative statement. She is influenced by her eclectic taste in music, dance and Hollywood.”

For Fall 2010, the “Material Girl” is all about prints and embellishments in the newest and latest silhouettes. They have mixed hard and soft elements, like a tutu dress and studded combat boots or an oversized boyfriend sweatshirt with a floral print mini skirt.

According to the company’s release:

“Material Girl” this fall is never about just one piece but how you wear it all together to make a unique outfit. Piling on the layers allows you to create to a look that is different from what anyone else would wear. It’s all about self-expression and playing with layering.

The look and feel of this collection is very reminiscent of Madonna’s earlier days!

Photos Courtesy of Iconix