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BBC To Relaunch DKNY Kids’ For Spring 2011

BBC International will be relaunching DKNY in the children’s market for Spring 2011. Now, adding another big-name to their franchise, BBC is said to be using signature DKNY branding elements, such as subway token logos and New York skyline images throughout the collection.

WWD reports that the collection is to be available in toddler, youth and tween sizes, emphasizing active-driven looks, including canvas vulcanized sneakers and skimmers, joggers, cork-footbed sandals, patterned rainboots and gored gladiator sandals for girls. A small selection of boys’ sneakers and flip-flops also will be available.

The collection will retail from $16 for EVA thongs to $50 for athletics.

Logo Credit: BBC

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