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Sanrio and Dr. Martens To Launch Super-Exclusive Line Of Footwear For Adults

SANRIO, Inc. and Dr. Martens have joined forces to create super-exclusive limited editions of Dr. Martens 1460 8-eye boot and Mary Jane strap shoe. Sanrio is bringing many of their iconic characters together such as Hello Kitty®, Chococat® and Keroppi® and beloved retro friends, Little Twin Stars®, My Melody® and Patty & JimmyTM, to this exclusive collection of footwear for adults.

Kimberly Barta, Vice President of Marketing, Dr. Martens spoke about the collaboration in the company’s press release saying, “Dr. Martens is glad to be collaborating on a 50th anniversary project with SANRIO. Hello Kitty adds a playful side to the tough, durable and timeless 1460 boot and Dr. Martens brings an edge to the beloved animated icon.”

The collection will include five styles and each of the limited editions will be available with either a white and blue outsole and red bow or black with pink outsole and pink bow. They will trademark Dr. Martens details like the grooved air-cushioned sole and heel loop. As an added touch, each pair of boots/shoes will include specially designed SANRIO x Dr. Martens packaging.

I can see these being a big hit among teens and tweens! All styles will be available in select Dr. Martens stores, SANRIO stores and Nordstrom, as well as drmartens.com & sanrio.com, beginning September 1, 2010. The 1460 8-eye boot with the all-over print will retail for $165; the 1460 8-eye boots with the 3D bow and the Mary Jane styles will retail for $135 and $120 respectively.

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