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Huggies Introduces Fashionable Blue Jean Diapers

Cute right? Huggies announced the nationwide availability of their limited edition Huggies Little Movers Jeans Diapers two weeks. ago. These unique, fun and stylish denim-inspired fashion for babies are great for during the summer months.

This diaper is the first of its kind, available in the United States and is available nationwide for a limited time from June through July 2010, where diapers are sold.

“Jeans have always been a Mommy fashion must-have, but now it’s time for their little ones to steal the style,” said Stuart Schneider, senior brand director of Huggies. “The design helps babies stay trendy while keeping dry with the same revolutionary design and proven leakage protection that moms have come to know and trust from the Huggies brand.”

Huggies Blue Jean Diapers provide parents and little ones everywhere with a trendy way to express their personal styles. First launched in Israel in 2007, Huggies Jeans Diapers have been a success in more than 20 countries around the world including Russia, South Korea, Mexico, Singapore and many more.

“Following the success of our global Huggies brand teams, we’re inviting consumers to engage with the Huggies brand in the same way they would engage with a fashion brand they love,” said Schneider. “From baby fashion shows to celebrity partnerships, we’re challenging moms to look at diapers in a whole new way.”

The release of the fashion innovation in North America will include a comprehensive integrated marketing program that will stop moms in their tracks and inspire them to purchase Huggies Jeans Diapers. Utilizing the same tactics as a fashion brand, the team is incorporating a mix of marketing elements that include fashion shows, celebrity partnerships, social media, public relations, digital and e-commerce partnerships, TV, mall and Internet advertising, as well as highly visible and unique in-store displays and cross promotions.

Celebrity Mamas are already big fans of these Blue Jean Diapers!

Kendra Wilkinson (“Kendra”)
• “They are SO cute!!! Little man is wearing them right now! We love them!”

Michele Hicks (“The Shield”)
• “Why hadn’t someone thought of this already?”

Carnie Wilson (“Carnie Wilson: Unstapled”)
• “I can’t stop talking about how much I LOVE the Huggies Jeans Diaper. They are so adorable!”

Rhea Durham (Model and Wife of Actor, Mark Wahlberg)
• “These diapers are thin and stylish!”

Huggies Jeans Diapers are available in three sizes, from size 3 (16-28 lbs) through size 5 (over 27 lbs) for a manufacturer’s suggested retail price of $9.59 for a jumbo pack and $19.99 for a big pack (diaper count varies based on diaper size). You can now find them at retailers such as Amazon.com, Target, Walmart, Babies”R”Us, CVS, Kroger, HEB, ShopRite and Meijer.

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