Pigtail Pals: Redefining Girly One Tee at a Time
We were so excited when we came across this company! Founded and created by mompreneur Melissa Wardy, Pigtail Pals tees encourages girls to be smart, adventurous and daring through imaginative imaging and positive messages.
While searching for appropriate clothing for her own daughter and speaking to other mothers Melissa found that the market was lacking in positive images and role models for young girls. The image below is their new “2010 Find the Cure Breast Cancer” scientist design. Melissa spoke to us about her latest design and said, ” I’m proud of this particular design because it is the only Breast Cancer awareness tee that shows a young girl finding the cure, especially important for little girls who have a Breast Cancer patient in their family but cannot yet read the words on all the other tees. ”
By using adorable characters with a strong and healthy body image, and by using simple black and white designs with accents of traditional “boy colors” like green and blue and red, Pigtail Pals reminds girls that they are not limited to pink and purple and help fight gender stereotypes aimed at pre-pubescent girls.
The hand drawn images depict girls taking part in activities that are usually reserved for boys, and teach girls that they can dare to dream. Whether it be a surgeon, a firefighter, a police officer, a scientist, a pilot or a soldier, Pigtail Pails aims to inspire and capture the imaginations of girls.
Each tee uses a play on words with each drawing for example: Disney has told Princess followers to “Wish Upon A Star” and someday a prince will come. When a Pigtail Pal wishes on a star, she gets in her rocket ship and finds that star all by herself. Their Astronaut tee says “When you wish upon a star”.
This socially responsible company uses recyclable marketing, packaging and shipping materials and all shirts are sweatshop and child-labor free. Local vendors and USPS are used to cut unnecessary fossil fuel use and most importantly, $1.00 from every shirt is donated to a Charity of the Month.