Disney Store & Make-A-Wish Foundation Celebrate First-Ever World Wish Day

(April 28, 2010, Glendale, CA) Molly Adams, vice president and general manager of merchandising and marketing for Disney Store North America, welcomes special guests Mickey and Minnie Mouse to the celebration of World Wish Day at Disney Store in Glendale, CA.

Today marks the first-ever World Wish Day! Disney Store and the Make-A-Wish Foundation® announced their collaboration yesterday (April 28) to launch World Wish Day. Commemorating the 30th anniversary of the first wish which inspired the creation of the Make-A-Wish Foundation, Disney Stores Worldwide is joining other’s across the globe in the largest ever wish-granting day. Over 30 children will enjoy a morning of shopping and a private meeting with Mickey and Minnie Mouse at Disney Store locations in Glendale, CA and Milan, Italy. Disney Store Canada will also host a local ‘wish’ family for a magical shopping experience.

Disney Store is also supporting the Make-A-Wish Foundation with the following:

  • A specially designed World Wish Day canvas tote is available in stores and at DisneyStore.com through May 2. Disney Store will donate $3 from the sale of each tote to the Make-A-Wish Foundation.
  • Disney Store contributed limited edition items to the first World Wish Day online auction conducted by the Make-A-Wish Foundation, with 100 percent of the proceeds benefitting the Make-A-Wish Foundation. Information about the auction, which ends on April 30 is available at www.worldwishday.org/auction
  • This summer, Disney Stores opening across the U.S. and Europe will designate a day for 10 percent of the sales to be donated to the Make-A-Wish Foundation in addition to Disney Store shopping gift cards to benefit local wishes.

The Make-A-Wish Foundation grants the wish of a child with a life-threatening medical condition somewhere in the world every 25 minutes. The Foundation has granted over 240,000 wishes worldwide since 1980.

Photo Credit: Disney