London Shoe Retailer Papillon Announces Expansion In Retail, Wholesale & Online

The London-based children’s shoe retailer Papillon has announced it’s plans to expand their company both in retail, wholesale and online markets. Papillon opened it’s first store in London’s Chelsea neighborhood 3 years ago and is now opening a larger 1,300-sq.-ft location in North London at 98 Marylebone Lane, a location which has recently seen a rise in specialty stores including Bonpoint and Rachel Riley.

Papillon’s website will be introducing online shopping in July for those of you who would like to by their adorable scaled-down versions of boat shoes, loafers and ballerinas for children and teenagers. Right now, 60 percent of sales for the brand are in school shoes, with all its footwear made in Italy or Portugal and retailing for about $85, WWD reports.

Felicia Brocklebank, a former executive director at Goldman Sachs, joined founding partners Nicole Robinson and Maggie Snouck in January. “In 2011, we will hopefully open a franchise in a big department store, increase the wholesale side of the business and possibly open a third store in London,” she said.

All three women are now looking at expanding the wholesale business, which consists of 16 retail accounts, including Olive Juice in Chicago, Yoyamart in New York and Oranges & Lemons in Greenville, Del. The brand shows at ENK Kids Club in New York and Pitti Bimbo in Florence, Italy.

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