Carolina Herrera To Expand Children’s Clothing Collection For Fall 2010

At the opening of the new CH Carolina Herrera store in London, Carolina Herrera Jr. announced her plans on expanding their current children’s wear collection.

“I like a mix of comfortable and pretty — but nothing froufrou,” said Carolina Herrera Jr., describing her vision for children’s wear from a cozy chair at the new CH Carolina Herrera store on Mount Street here. “When I was little, I was always in a pristine dress — I had to be changed five times a day.”

The mother-of-three said she will be playing a larger role in the children’s wear collection. For fall, expect toggle coats, dresses and lots of trousers for girls.

“My girls are always in pants with pretty shirts,” she said, adding that she is also at work on the brand’s latest fragrance, which will launch in October.

The CH shop, at 120 Mount Street, across from the Connaught Hotel, spans 1,845 square feet over two levels — ground floor and basement. The store carries the full CH line, with accessories from wallets to books to costume jewelry on the ground floor and women’s, men’s, and children’s wear downstairs, WWD reports.

“I feel very lucky to be here — I love Mount Street. It’s charming and the right place for us to be,” she said. Herrera’s neighbors on the street include Lanvin, Marc Jacobs, Christian Louboutin and Scott’s restaurant.

Photo Credit: Courtesy Images