Gucci Children’s Collection To Launch In 2010

On her trip to Singapore this week, Gucci’s creative director, Frida Giannini, not only had an orchid named after her, she also revealed some exciting plans for the label to launch a line of children’s wear later this year.

“It was very touching and I loved the thought that the orchid will still be there a few hundred years from now,” said Giannini. “I have never experienced such an honor before.’’

The city state has created and named special blooms for other guests including R&B star Rihanna and the late Princess Diana. With it’s fuchsia tips, the beautiful white Paravanda Frida was also the inspiration for 88 limited edition Boston bags that Frida designed to benefit a local children’s charity called Mainly I Love Kids, or MILK in Singapore. The white-and-pink Paravanda Frida bags sold out within a month of their launch in February.

Giannini was in Singapore in order to mark the opening of the new Gucci shop at the Paragon mall on Orchard Road.

Gucci’s president and chief executive officer Patrizio di Marco said there are plans to promote Gucci as a complete lifestyle brand— from ready-to-wear, accessories and leather goods to homeware and jewelry.

In June, to complete this circle, di Marco said Gucci will unveil a children’s line, first in Italy and then worldwide, in about 40 stores, WWD reports.

Photo: Courtesy Images