Fisher Price Selected As Master Toy Licensee For Angelina Ballerina
It was just announced yesterday that HIT Entertainment, one of the world’s leading children’s entertainment producers, selected Fisher Price, Inc. as the global master toy licensee for everyone’s favorite ballerina, Angelina Ballerina™.
As the subsidiary of the world’s leading toy company, Mattel Inc., Fisher Price is planning on developing, manufacturing and marketing a large variety of toys, dolls and role play items for girls 4-7 years old, based on the all-new animated series, Angelina Ballerina™ The Next Steps which launched in September 2009.
Inspired by the original best-selling children’s book series by author Katharine Holabird and illustrator Helen Craig, Angelina Ballerina™ The Next Steps follows the now 8-year-old Angelina as she embarks on the next stage in her life at a performing arts school, Camembert Academy. Angelina makes new friends and experiences various forms of music and dance including ballet, modern, tap, jazz, ballroom, and hip hop, as well as ethnic dances from around the world.
The popular show currently broadcasts across the US, Canada, UK, Ireland, Australia and France, and is slated to launch in 30 more countries this year.
The categories of toys to be sold by Fisher Price will include plush toys, playsets, dollhouses, vehicles, figures, dolls, electronic learning and developmental toys.
The line is scheduled to launch in the US for Fall 2010 and is to be sold exclusively at Target and Target.com. Mass retailers and the rest of the world will be receiving shipments of the products starting in 2011.
Photo Credit: Fisher Price