Disney Launches Fun Plush Line Pook-A-Looz

The new line of plush apparel and accessories from Disney, Pook-A-Looz, lives true to it’s tag line, “Too cute for their own good.”

Inspired by the urban vinyl toy culture which is so popular in Asia, Pook-A-Looz were designed to capture the personalities of iconic Disney characters in an edgy, offbeat way. From Buzz Lightyear and Snow White to the Chesire Cat and Jack Skellington, there is a character for everyone!

“We focused on capturing one key element, gesture or trait of each character during the design process. We wanted the look to be very unique, quirky and cool,” said Jose Zamora, lead designer. “When you think of the Queen of Hearts, you think of her mouth, so we brought that out in the design. With the Cheshire Cat, you think of the teeth. So we focused on that famous grin.”

Pook-A-Looz are available now at Toys “R” Us, Disney Store, DisneyStore.com, Disneyland Resort and Walt Disney World stores, ranging from $7.99 to $12.99 for plush and accessories.

Fans will be welcomed into the world of Pook-A-Looz through a series of “Pook-a-Sode” videos on the Disney Living YouTube channel, beginning this week with Pook-A-Looz Mickey is the ‘Gentleman Caller’ and over the next several months.

Photos: Disney