Lavish & Loved by Heidi Klum
Last month, Heidi Klum celebrated the launch of her two maternity collections at Destination Maternity in New York City. Her collaborations with Destination Maternity include Lavish by Heidi Klum™ for A Pea in the Pod®, and Loved by Heidi Klum™ for Motherhood Maternity® and feature chic styles that are anything but frumpy!
“My goal was to create cutting-edge maternity clothes that allow women to look great while they are pregnant,” said Heidi Klum. “I hope we made it a little bit easier for pregnant women to show their beautiful shapes during this miraculous time!”
“Since we announced our collaboration with Heidi last month, the buzz has been nonstop,” said Rebecca Matthias, President and Chief Creative Officer of Destination Maternity Corporation, which operates A Pea in the Pod and Motherhood Maternity. “Because Heidi is always coming up with new ideas and designs, we knew one season wouldn’t be enough. So, stay tuned for summer and fall deliveries.”
The first delivery of Lavish by Heidi Klum includes 15 pieces ranging from $68 to $128 (excluding the leather leggings which retail for $550) and is available in all A Pea in the Pod stores and at www.apeainthepod.com.
The first delivery of Loved by Heidi Klum includes 14 pieces ranging from $12.98 to $39.98 and is available in all Motherhood Maternity stores and at www.motherhood.com. Both collections are also available at Destination Maternity® stores and at www.destinationmaternity.com.
Lavish by Heidi Klum™ and Loved by Heidi Klum™ partnered with non-profit organization Baby Buggy to help children in need. During the second week of February, ten percent of sales nationwide from these two collections were collected and donated to Baby Buggy. Over $30,000 was raised for this fabulous due to the tremendous response!
Supermodel and mom to four, Heidi has become a fashion icon thanks to her incredible sense of style. These pieces are definitely a must-have for expectant mothers!
SOURCE & Imaging: A Pea in the Pod; Motherhood Maternity