Ju-Ju-Be Introduces MightyBe – A Universal Bag for Active Lifestyles

One of our favorite diaper companies Ju-Ju-Be has announced the launch of its newest bag “MightyBe”. This high-performance, lightweight (weighs under 1 pound) bag is super functional! It’s lightweight design works well as a diaper bag, beach bag, school bag, book bag, shopping bag and more. The array of colors available range from refined to funky and include: Cloud Break, Zany Zinnias, Perky Perennials, Midnight Eclipse, Drip Drops, Sangria Sunset, Champagne Bubbles, Dizzy Daisies, and Lotus Lullaby.

“The introduction of MightyBe marks the beginning of Ju-Ju-Be’s expansion into a broader lifestyle accessories market. Says Kristin Hunziker, co-founder of Ju-Ju-Be, “As the first diaper bag company to challenge the industry by combining function, technology and fashion, Ju-Ju-Be is excited to bring our unique approach to the broader marketplace. Our active online community (the Pink Room) is the heart and soul of our R&D and as our customers grow, so do we. Our customers wanted a bag that would take them beyond the baby years and MightyBe does so beautifully.”

Ju-Ju-Be’s fabric system provides stain, abrasion and tear resistance as well as antimicrobial properties via Teflon® and AgION™ technologies and is machine washable.

MightyBe features include: Internal and external pockets for maximum organization, double snap closure, stroller connection loops (for use as a diaper bag) and padded handles.

This fabulous bag will be available starting 3/15/10 (pre-orders available now)  and will retail for $48.

A mom to two girls and a baby boy, a writer and the publisher of Child Mode. As a lover of style and fashion, Nadia found her ‘niche’ and love of children’s clothing while searching for quality items for her family.


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