Just last month, adidas and Disney unveiled their new collection of fashionable and sporty line of footwear, apparel and accessories for infants and children. Combining adidas Kids top performance products along with classic Disney characters- Mickey Mouse, Minnie Mouse, Goofy, Donald Duck and Daisy Duck.
Traditional adidas apparel silhouettes and the classic adidas 3-strip design are used along with pocket details and rubber Mickey Mouse badges on tee shirts and pants. Even the hoodies are infused with Disney magic, featuring Mickey Mouse shaped zippers.
Some of the highlight pieces have standout features such as all-over prints with a shiny metallic-pearl finish on the apparel and special silver applications on the shoe laces to extend the whimsical feel. Footwear highlights include the Disney StreetRun trainer in diva rose and metallic silver for girls and teal and white for boys. 3D design elements featuring Mickey Mouse and Minnie Mouse make this footwear truly stand-out, but for kids the best feature will be the colourful shoe sole that leaves a Disney-themed adidas footprint.
“Mickey Mouse remains at the forefront of many fashion trends, and we’re delighted with the way we’ve been able to integrate Mickey and friends into this range,” said Pamela Lifford, executive vice president, global fashion & home, Disney Consumer Products. “This new line of kids fashion will be fun for children and appealing to their fashion-conscious parents.”
The spring/summer 2010 collection will hit stores in December 2009/January 2010. Prices for infant products range from €10 for the Disney boys’ and girls’ accessories, €15 for T-shirts up to €38 for full outfit sets, and €35 for the Disney Bokajone trainer and StreetRun trainer. Prices for little kids’ products start from €18 for T-shirts. Accessories range from €12 up to €42 for the trolley bag. Prices for little kids’ footwear range from €50-55.
Excitingly enough, a second collection featuring characters from the highly anticipated Toy Story 3 Disney Pixar’s Toy Story is timed to coincide with the movie premiere.
Source & Images: Disney